Non-Competitive Advantage

We recruit affiliates.
You pay only
when they sell.

A new route to the right partners. We recruit affiliates for your brand and earn a share of the sales attributed to them.

No setup fees. No retainers. No per-recruit fees.

Recruitment, with a clear focusSales-linked compensationBuilt around your affiliate program
The advantage of working together

More alignment.
Less overhead.

You have a product to sell. The right affiliates have audiences to reach. We focus on bringing the two together.

Our role is affiliate recruitment: identifying relevant partners, reaching out and helping them join your program. Your team stays in control of the program, partner relationships and commercial terms.

See how our incentives align
How it works

A clear path.
A shared upside.

From defining the right partner to tracking the sales they generate.

01 / ALIGN

Define your ideal affiliates.

We agree on your offer, audience and recruitment criteria, then confirm your program’s tracking capabilities and our revenue share before work begins.

02 / RECRUIT

Start the right conversations.

We identify and approach potential affiliates, introduce your offer and guide interested partners towards your program’s sign-up process.

03 / SHARE

Pay when sales happen.

Your program attributes sales to recruited affiliates. NCA earns an agreed share of those eligible sales under your program’s commission terms.

Who we recruit

Relevance comes first.

The right mix depends on your product, audience and program. These are the types of partners we can target.

Creators & educators

People sharing useful expertise with audiences relevant to your offer.

Content publishers

Niche websites, editorial platforms and product-focused content.

Review & comparison partners

Affiliates helping potential customers research and compare their options.

Newsletter & community owners

Independent voices bringing together people with shared interests.

100% revenue share pricing

Our incentive?
Your sales.

All of our compensation comes from an agreed percentage of sales attributed to the affiliates we recruit. If those affiliates generate no eligible sales, there is no NCA fee.

Discuss your program
£0
in fixed agency fees.
  • No setup fees
  • No monthly retainers
  • No per-recruit fees
  • Only an agreed share of attributed sales

The percentage, eligible sales, attribution rules, commission duration, treatment of refunds and payment timing are agreed before recruitment starts. Your affiliates’ own commissions and platform costs remain separate.

Already have an affiliate program?

Let’s work with
what you have.

We start with your existing affiliate program and check whether it can track the partners we recruit, their eligible sales and our agreed commission. We confirm compatibility before recruitment begins.

  • Link recruited affiliates to NCA as their recruiter
  • Attribute eligible sales to those affiliates
  • Calculate NCA’s agreed sales commission
  • Provide reporting and a clear payment process
For affiliates

Your audience.
Your next partnership.

Create content, publish reviews or bring a community together? Let’s explore whether a brand’s affiliate program could be a fit for you.

NCA recruits partners on behalf of brands. Tell us about your audience and the products you want to promote. Any introduction depends on a relevant opportunity and the brand’s approval.

Introduce yourself
01 / FIND THE FIT

Start with your audience.

Share your channel, niche and main markets. The aim is a relevant introduction, with no promise of a placement or earnings.

02 / KNOW THE TERMS

Review before you join.

Ask for the brand’s commission rate, attribution window, payment schedule, payout threshold and promotion rules before deciding.

03 / UNDERSTAND THE ROLES

A direct brand relationship.

You join the brand’s affiliate program under its terms. Those terms identify who pays your commissions. NCA handles recruitment and earns a separate sales-based commission under its agreement with the brand.

Have a particular program in mind? Include its name in your email so we can discuss the relevant opportunity and how the commission arrangement works.

A little more clarity

Good questions.
Straight answers.

Want to discuss your particular setup?
Get in touch ↗

What exactly does NCA do?

We recruit affiliates for your brand: identifying potential partners, conducting outreach and helping interested affiliates join your program. Ongoing program management, paid advertising, content production and sales delivery are outside this recruitment-only service.

How is NCA paid?

The affiliates we recruit promote your offer and earn their own commissions under your program. NCA is linked to those affiliates as the recruiter and receives a separate, agreed percentage of eligible sales attributed to them. Our compensation comes from sales, never from recruiting someone alone.

What percentage do you charge?

We agree the percentage with you before starting. It depends on your offer, margins and program terms. “100% revenue share” describes how we are paid; it does not mean we take 100% of your sales revenue.

What if an affiliate joins but makes no sales?

There is no NCA fee for that recruitment. We only earn commission when eligible sales are attributed to affiliates we recruited, under the terms agreed with you.

What does our affiliate platform need to support?

Your program needs to link recruited affiliates to NCA and calculate our sales commission through a second-tier commission feature. If you do not have that capability yet, we can discuss the requirements before deciding whether a partnership is suitable. Platform implementation is not part of our recruitment service.

Can you guarantee recruitment numbers or sales?

No. Affiliate interest and sales depend on your offer, program terms, audience fit and each affiliate’s activity. We do not promise a particular number of recruits, sales or a fixed timeline.

How are refunds and existing affiliates handled?

We agree eligibility, refund and cancellation rules, attribution windows and commission duration in advance. We also agree how to identify existing affiliates so our compensation applies only to the recruitment covered by our agreement.

Your next partnership starts here

Let’s find your
next growth partners.

Tell us about your brand, your offer and your affiliate program. We’ll explore whether our recruitment model is a good fit.